A popular page has gone out of the top fifty what have i done wrong

[ClaireH-184886]

Hi, we have a very popular page http://www.in2town.co.uk/Gastric-Band-Hypnotherapy   and it has always done well with our readers as well as ranking with google. we were on the first page for a long time and then in january we dropped to the top of the second page in google and now we are not in the top fifty.

Have i done something wrong with this page, is it under optimized. Basically i have not really thought about optimizing the page, i have always just had articles on their and having the intro with the links, i am not sure if i should just have the links on there without the intro.

The keyword we have is gastric band hypnotherapy and i would have thought with all the content we have on the subject the page would still do well. It seems something is really wrong, not sure if i have to many articles on the page or not.

any advice would be great.

[Cocoonfxmedia]

at a quick glance it looks like a possibly been hit by a penguin update.  The word gastric band is in every paragraph which could seem spammy.  Possibly remove DM few or do rel no follow.

i have only briefly looked.

[WhoWuddaThunk]

The page is definitely over-optimized - especially with external links - so you could be right.  Another option is the page layout update.  There are a lot of ads on the individual stories.

The only real way to tell would be to see the analytics, and figure out the date of the drops in rankings.

[ClaireH-184886]

hi, can you explainabout the DM, not sure what that is and if you can explain about doing a rel no follow, what would the reason be on this and would this be for the whole page.

The problem i do have is, the page is about gastric band hypnotherapy and there are loads of articles with the word gastric band hypnotherapy in them, so this is a major problem when it comes with too many of the same words on the page.

one thing that does worry me and i am not sure if it is my computer or if everyone is seeing this, but before xmas when i typed in gastric band hypnotherapy, or in2town gastric band hypnotherapy, then my site main page for this subject would come up as gastric band hypnotherapy, but now, for some reason the title comes up as gastric band hypnotherapy in2town lifestyle magazine, and also the url is showing www.in2town.co.uk and then next to it, health.

can anyone confirm if they are seeing this as well and if so why has it happened.