Competitor Analysis

[Studio33]

Hi,

Is it possible to use SEOMoz to see the keywords my competitors rank for?

Thanks

Andrew

[Mike.Goracke]

If you have SEOMoz Pro, you can setup Competitors in your Campaign Settings. Once configured, click on the Rankings tab of your compaign, then click on a given keyword. You will see a graph comparing how you rank against your competitors for the given keyword over the past 6+ months.

If you do not subscribe to SEOMoz Pro (which you should, cause it ROCKS), you can try using Google Adwords. Instead of searching for a word or phrase, you can search by Website. This displays keyword ideas for the particular website you entered.

So for instance, when I just did Microsoft.com, Windows 7, SQL, Xbox 360 all appeared as keywords. Once you generate these keywords, you can then just Google them and see where your competitors rank in comparison to you.

Hope that helps.

Mike

[Studio33]

Thanks so is there no way of entering my competitors URL and seeing a list of all there main keywords? Thanks

[Mike.Goracke]

Not to my knowledge.

Anything that claims to do so is probably simply analyzing backlinks for anchor text, keyword density, or looking at the keywords meta tag - so the data you get back will only be hypothetical as to what your competitors maybe or should be targeting... not necessarily the keywords they are targeting or ranking well for.

SEMrush.com claims to do such a task; however, I personally do not believe that it does an accurate job. At least in my opinion.

Good luck.

Mike