Duplicate (Basically) H1 & H2

[Kingof5]

We've about to relaunch one of our ecommerce sites and have a question regarding H1 & H2 tags. We use our primary keyword for each category in that category page's H1. We also include a block of text at the bottom of the page explaining the benefits of the products, the various styles we offer, personalization options, gift packaging, etc. We were planning on having an H2 at the beginning of that text that read 'About [keyword:]', but the question of duplicate H1 & H2 tags has come up.

Is penalization possible for having them almost the same? It's not like they're not relevant - the H1 is referring to the category itself and the H2 references our explanation of the category. Just curious what the best way to approach this would be.

[djlaidler]

Hi David, In my experience no... Although a screen shot would help to see the layout of what you have described, having a title at the top of the Page and a subheading below the folder giving additional information to the product is perfectly acceptable. As longer as the layout and information support the usability of the Page I would be confident that you would not be penalised. Dan

[mageclub]

I have the same query.

Here is what we did :

Kept the category title on h1 .

Then a one liner description , which is same as meta description of that page as h2 .

Then 3-4 lines about the category in simple words, without making it look too promotional.

I guess, we are on the right path.