How do the engines look at pages populated using content from an affiliate site?

[TSDigital]

We are building out a section of our site using an affiliate partnership in the travel space.  How would you suggest organizing the content so we do not get penalized for duplicate content?  Do you suggest not suing the content at all?

[anthonydnelson]

Hi Jason,

You need to make sure that your page goes above and beyond the content provided from your affiliate partner. What can you add to this page that will be unique and valuable to your visitors? What can you put on this page that will make it worthy of sharing socially or attracting links.

It's OK to have some duplicate content on your site in a case like this, but you also need to add as much value as possible to this page.

Since it's a travel site, get your hands on some unique photos, write your own mini-travel guide, and simply be creative. What would you want to see as a user on this page?