My site dropped 10 spot on Google last week... why ?

[loiclg]

Hello

I have launched my site in April last year.

http://www.hobartphotographertasmania.com.au/

It took a while but I finally got to rank 2 on Google for "Hobart photographer" and rank 1 for "photographer Hobart Tasmania".

Suddenly last week my site dropped to page 2 and I don't understand why.

Was there a Google update ?

If not, what can be the reason for such a sudden drop ?

Thanks

Loic

[loopyal]

You are #11 for Hobart photographer

There isn't a lot of text in your pages. Your competitor uses a lot of text in his.

That alone should tell you something.

Your photos are very good, but your domain name looks like it is just trying for an exact match, and the lack of textual content is probably hurting you.

Also, you are killing yourself by using Hobart Photographer Tasmania everywhere

• back off, because you are overdoing it.

stop doing it in all your Image alt tags

and all your link titles

Let the quality of your work do it for you. whoever gave you SEO advice is living back in 2008

Good luck

[loiclg]

Thanks for the advice.

Any idea why the site dropped from number 2 to number 11 ? (after a good couple of months at the top)

Did Google release an update I am not aware of ?

Thanks again

[loopyal]

Hi Loic

Probably another tweak in the algorithm that detected all your overuse of the keywords.

At least it was only a small drop - it could have been much worse.

Alan

[loiclg]

Ok I have changed the way the keywords are used... let's hope it works !

Thanks guys