Over Optimization - Where is the limit?

[BeytzNet]

Hi All,

Lately its been discussed a lot about the various penalties and the one that is least clear to me is over optimization.

I'm currently dealing with my site's sub-folders naming.

My site sells computers yet the domain name has nothing to do with computers.

The question is should I put computers in every folder name?

Examples:

domain.com/surveys/xxx    VS     domain.com/computer-surveys/xxx

domain.com/Questions/xxx    VS      domain.com/Computers-Questions/xxx

and

domain.com/Education/xxx     VS    domain.com/computers-education/xxx

Where is the limit?

[anthonydnelson]

I think either of those options is just fine.

URLs on the left are short and sweet. URLs on the right are a bit more descriptive.

I would draw the line at this question: Are you doing multiple things only for the search engines and not for the users?

My two biggest tips would be to 1) Write naturally (page titles, copy) and 2) Link naturally (descriptive, not over anchor texty)

[josh-riley]

Agreed. My domain name is our brand name and doesn't touch on our products however that doesn't hurt us. Over optimization is usually just trying too hard to force keywords in where they aren't needed; like name dropping.