Should I Roll Back Domain Change?

[iJeep]

A couple years ago I changed domain names and switched platforms for my site.  The traffic dropped dramatically (80-90%).    I've tried to get inbound links changed, clean up on-page stuff, but nothing is making a big change.

I think most of the problem is loss of link juice with the 301 redirects from the old domain to the new one.  Would I be risking bigger losses by switching back to the old domain name?

[ThompsonPaul]

I don't think there's any way that an 80 to 90% traffic drop can be attributed to the link juice loss of 301 redirects, Kevin. Did you test and confirm that all of the 301 redirects were actually working correctly when first installed?

The challenge now is that many if not most of those original URLs may have now dropped out of the index, if they weren't redirected correctly (since they'll have been 404ing so long that the search engines will have dropped them from their indexes) . So there may not be anything to actually go back to.

Unfortunately it's really hard to offer any sort of specific information in situations like this without being able to actually look at both the old and new domains.