I have a general site for my insurance agency. Should I create niche sites too?

[lagunaitech]

I work with several insurance agencies and I get this questions several times each month. Most agencies offer personal and business insurance and in a certain geographic location.

I recommend creating a quality general agency site but would they have more success creating other nice sites as well? For example, a niche site about home insurance and one about auto insurance.

What would your recommendation be?

[MattAntonino]

I would probably recommend not sites, but landing pages.

yourinsurancesite.com/auto

yourinsurancesite.com/home

yourinsurancesite.com/business

This way you keep the bulk of the SEO on one domain (as opposed to subdomains or niche site domains). You also stay with one login for all edits, etc. which helps streamline.  Then, you can easily run campaigns to these main subfolders and track analytics per type of ins. more accurately.

I would say subfolders per agency would be the easiest and most logical SEO solution.  There will be situations where this isn't necessarily the best (very big companies can usually afford to do proper SEO more than one domain and then having more domains can benefit you in the long run.)  But for most insurance agencies and this type of sub-agency, I would think subfolders would be best.  One of my best friends runs  his own State Farm agency and they run it similarly.

http://www.statefarm.com/ agent/US/STATE/TOWN/AGENT-NAME-UID

[NakulGoyal]

I agree with Matt. Build great content and Authority on one domain name and focus your strength and efforts there. Don't divide them too much. That way all the efforts you do within this site, helps and complements each and every page on the website. Works better long term.

[MoosaHemani]

Highly agree with Matt! Creating many other websites will divide your efforts and you might not be able to achieve what you can within a single website.

When all the linking will be under one domain the domain authority as a whole will increase, which will help the sub pages to come up from the desired key phrases.

When you will be working on the promotion and branding side, it will help you get tons of words out and which help you get natural links from verity of websites to single domain and branding will go high (online and offline)

Talking from my experience, Insurance in not at all an easy industry so even making separate websites will require lots and lots of work so my idea is to have sub pages under one domain so that all your efforts points to one domain and sub pages can win the business accordingly.

[Talooma]

I would have to agree. If you keep to a single domain, you don't have to spread your budget and effort out between other domains. Any piece of content you create can then, possibly,  influence your entire domain.