Bought a site with an old domain where to start?

[fxtrader1979]

Hi,

I recently purchased the site www.forexnews.com.  The domain is more than 10 years old and used to have a ton of content and traffic.  A couple of years ago it was purchased by another firm who took down all the old content and made it into a news aggregation site.  I am going to try and build the traffic back up by adding back original content and leveraging the domain authority that the site has retained.

Besides doing some keyword research, building links, and writing original content is there any advice out there that the community can give me on what else to start with?  Any resources that you can point me to which talk about this type of thing would also be appreciated.

Thanks

Dave

[TomRayner]

Dave, this is a very funny coincidence. I've sent you a private message about a few more details. Hope to hear back from you!

[EvolveCreative]

You're in a competitive space. How are you going to stand out? Since you're starting fresh I'd do a lot of short video content (under 4 min).

[fxtrader1979]

Hi Dave,

Thanks for the reply, the video content idea is a good one.  My main concern right now is not differentiation as I am confident we can do that.  I have built up a couple of other successful trading sites including Dailyfx.com when I was at FXCM, informedtrades.com (my youtube videos have millions of views), and more recently learnbonds.com.

While I know a lot about writing and promoting content I don't know a whole lot about the technical side of SEO.  I know the basics, use the YOAST seo plugin etc but nothing more.  Have you or anyone else reading this ever bought an existing site and if so what where the initial steps that you took to make sure that everything was setup correctly from an SEO standpoint?  Any additional thoughts would be appreciated.

Thanks
Dave