Is my landing page "over-optimized"? Please help

[jarik]

Hello out there

My website www.painterdublin.com and www.tilers-dublin.com were heavily hit by google panda update on 27.9.2012 and EMD update few days after. I lost about 70% of the traffic mainly from combination of the keywords from my domain name (painter dublin and tilers dublin) and never managed to recover from it.

I am wondering if I should also concentrate on rewriting the content of both home landing pages in the terms of "KEYWORD DENSITY". Do you think my content is "OVER OPTIMIZED" for my main keywords? (painter dublin, tilers-dublin). What is the correct use? Is there any tool to guide me?

I am aware I am using those terms quite often. I don't want to start deleting those terms before I know the right way to do it. Is there anybody willing to have a look at my sites and give me advice please?

kind regards

Jaro

[PaulRonin]

I think you should focus less on your page content and more on how your website is coded and your inbound link profile.

The title tags and description tags on both of your sites contain special characters that shouldn't be there, like bullets and Check marks.  Clean those up first.

On your tiling website you've included your phone number in the title tag, thats a definite no no and I've seen sites penalized for that in the past.

Just taking a brief peak at your inbound links, I'm guessing links from sites like this is more likely to be the reason for you problems than over optimization: blackhatpwnage.com/how-to-get-high-page-rank/

Your back link profile overall is very key word specific.  That combined with all of the above is the more likely reason for your problems than "over optimization" of your keywords.

Best of luck!