Google dance/over optimized/paranoid?

[allan-chris]

Hi guys, hope your all OK and thanks in advance for taking a nosey at this.

OK where to start - my rankings for the last 12 months have progressively improved every week, usually of the 300 KWs i track the last few months has seen approx 70 up/70down per week, but the improvements usually outweigh the declines.

This week I saw a sudden drop though - 35 improvements and 112 declines. The strange thing was though, the improvements came on the more competitive KWs, and the less competitive words I haven't done much or any back linking for dropped. Seems silly me asking this question when I run that through my head ofcouse KWs you don;t work on will drop like flies? It should be plainly obvious those words would drop off but all have been improving on there own slowly over the last 6/7 months.

Now if this was a penalty (nothing showing in webmaster tools) I would have expected it to come through on my KWs I have over done the backlinking for, but these are the 1's that improved.

So is it just the Google Dance? I normally see some words such as the big 1 we target DJ Equipment go from position 13 - 24 can change hourly sometimes! Could it just be quite a few have dropped all at once and will pop back up this week?

Also if anyone could give us any pointers in general on where you think we should be taking our SEO it would be much appreciated. I know we have been a little lazy with our backlinking and could do with some much better/ industry related websites linking to us, and there are title tags/metas on product page that need sorting.. aside these couple of issue's?

DJs Only