Title Tag, Internal Categories, Long tail

[BobGW]

Hello,

For internal categories - those that are not in the main navigation - we're optimizing for the long tail.

How do you optimize the title tag for the long tail?

For example if the internal category is about Men's shoes -> "Adidas Crosstrainers" and you already have a page in the main navigation with "Adidas Crosstrainers"  in the title, what kind of title do you use for the long tail category?

These categories are usually for the convenience of the user. I assume they should each have at least 500 words in them to do the best long tail searches.

Thanks.

[irvingw]

You need to do keyword research for the long tail unless the product is obvious like

Adidas Crosstrainers Velcro in Blue Mens Sneaker

Adidas Crosstrainers Laces in Yellow Womens Sneaker

[BobGW]

I see, just optimize for smaller keywords. Right?

Should I keep it to one keyword per category?