Prices in title tag

[ese]

At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title.

Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?

[DougRoberts]

Sorry not much experience here with product prices in the titles,  but I'm wondering if this only helps when you're competing on price and/or selling a commodity.

The problem with having a price in the title is that it's the first thing that people are going to see and if it's not competitive then you're in danger of losing the click through.

You've got no opportunity of stating your value proposition and benefits of your product before stating your price. I don't think it's something I'd advise.

It might work for ads using price to draw traffic to a particular offer, not sure the same would work on product pages.

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[Alex-Harford]

I have little experience here too but if it's an unbeatable offer then I'd think it'd help CTR, as long as it doesn't look spammy. Why not try it on a few products you're unbeatable on price for? I'd hate certain SERPs to become a list of £ and $ signs though...

"You've got no opportunity of stating your value proposition and benefits of your product before stating your price."

I agree if you're offering something unique, but if it's a product that's listed on hundreds of other sites I think it could help, and the unique factor would be your low price!

[ske11]

Doug Raises some good points, however I would also urge you to consider that you may want to stop some people clicking on your ad.

For example if you offer a service that is priced at £100 per hour and in the market there are other services (not the same quality as yours) that are £50 per hour you would not want to spend money (Via PPC) on those who do not have the budget to pay for your service.

[Vizergy]

Agreed