Outreach - what to give away in return

[BobGW]

We are creating a PDF that is useful for people in our industry.

In the email outreach, what should we give in return for these people using or linking to our PDF.

Looking for a list of possible ideas.

[jhinchcliffe]

Here's some ideas...

free advertising (no follow link) such as banner ads, etc.

if you have more than one website, offer them a link from a different website

a free guest blog post for their website with a link back to your pdf

a link from your twitter or facebook pages

if you have free Google Ads coupons you could offer one of those, or offer to do some ads for them on your account with a free Google Ads coupon

I'll post more ideas if I come up with them

[BobGW]

Maybe when I'm offering my useful PDF guide, I can in response offer all 4 of these:

1. A link back on a partner site

2. A link from facebook

3. A tweet of their URL

4. $100 of adwords where I set it up and run it for them.

where they could get any or all of them back if they like.

What do you think, Stephanie?

[jhinchcliffe]

I like it! I would probably say either 1, 2 and 3 OR #4, otherwise it might be too much work for one link.

If someone pitched this to me, I would take it!