Evaluate the value of domain

[devonkrusich]

We have a chance to purchase a domain with our main KW dot net.  We are already a competitor for this KW  in its other variations.  This domain is currently being used as a re-direct to another site.

What are the risks associated with changing domain names and how to best evaluate if this domain will even help us win that KW in Google results?

[BenFox]

I'd ask that question again when people have a better understanding of the Penguin update.

Although with all of the work Google has done over the past few years to push brand and devalue exact match domains I would personally invest in something other than redirecting my domain to a genericKW dot net. This is just a philosophical point though - I don't have hard facts to back it up.