Using AJAX to get a meta description to show up

[RealSelf]

We're unhappy with the meta descriptions google is picking up for our links in SERPs so have started using AJAX to stream in the content google was previously picking up for meta descriptions.

This worked and it doesn't seem to have impacted traffic coming to our site, however since the day of that change our bounce rates have gone up significantly, even for pages that we did not push this change to.

Is it possible that doing this caused Google to treat our site differently site wide? Is there anything we should be cautious of when doing this?

I know the bounce rates could be impacted by users being better prepared by the google meta descriptions, however it doesn't explain what's happening to parts of our site that we didn't do anything to.

-Billy

[AdamThompson]

"so have started using AJAX to stream in the content google was previously picking up for meta descriptions"
Do you mean you are using AJAX to display some of the content on your page so Google won't use the content as the snippet in the SERPs?

"since the day of that change our bounce rates have gone up significantly"
What are you using to measure bounce rates?

"Is it possible that doing this caused Google to treat our site differently"
By Google do you mean Google Analytics or Google organic search?

In summary you are saying that you made a change that influenced what text Google shows as SERP snippets (only for some pages) and that has caused your entire site's bounce rate to increase?

[RealSelf]

1. Yes

2. Using google analytics

3. Google organic search.

4. It's not site wide but it's prevalent on pages that we did not do the AJAX change to

Thanks!