How can I track the traffic source/keyword of form submissions?

[LinkMoser]

I'm using Google Analytics on www.nhfinehomes.com and would like to track the source of leads submitted via form submissions. Ideally, I could track if the lead originated from organic search (and what keyword phrase), PPC, referral links, etc. Is this possible with Google Analytics and if so, can anyone point to some documentation on how to do this or better yet someone who can help me set this up? This site is running ASP.NET and uses JQuery so there is not a 'traditional' thank you page that I can reference. I'm not a programmer and do not pretend to be one!

Thanks in advance.

Link

[StreamlineMetrics]

You can use Google Analytics conversion tracking if you haven't set it up already - http://support.google.com/adwords/answer/2375435/?hl=en

Also, if you would like to look up the source of any individual lead and see the source of the lead included with the lead emails, I would suggest checking out http://convertable.com which is a free tool that does exactly this (full disclosure - Convertable is my project!)

[LinkMoser]

Looks like Conversation tracking only works for AdWords traffic. I want to to track lead sources for all forms of traffic. Your tool looks rock star. Most of my leads come from the Ask a Question form on the right side of my listing details pages like http://www.nhfinehomes.com/Real_Estate/Canterbury/residential/4166838 However, this form uses jQuery instead of traditional forms that take the user to a success page. Would your tool still work with my technology set up?

Link

[StreamlineMetrics]

Google Analytics does offer conversion tracking for all sources of traffic. You can set up Goals in GA and use a virtual pageview to load anytime the "Success" message is displayed to the user via AJAX. This might help - http://support.google.com/analytics/bin/answer.py?hl=en&answer=1032720

As for using Convertable on your site, it should work on http://www.nhfinehomes.com/Real_Estate/Canterbury/residential/4166838. Convertable actually uses AJAX/JQuery to display the success message so there is no traditional Thank You page either. If you have any other questions or need help signing up, feel free to email me at patrick@convertable.com.

[MyConversionBrain.com]

Hi Link,

You can try www.myconversionbrain.com It does exactly that so that you can know which leads came from which keyword, adgroup, campaign. It also tracks which display partner or remarketing site generated the lead. Basically it tracks down all the source traffic (Google organic, Bing, Yahoo, Facebook, referring links etc) for all the leads that you get automatically.

Plus it helps managing your leads so you can see which keyword delivered the best ROI and which ones waste your money. So you can see the status of the lead from the initial stage of the closing. It also does other cool things like notifying you immediately once your leads come back to your website again and you will see which page the lead inquired on as well as which pages he has been to (before and after inquiry).

If you want a free free demo (10-15 min) let me know and I would be happy to show you using screenshare.

Cheers

Johan Hedin

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