Listing multiple business locations

[semaas]

Greetings,

I had a quick question that i was unable to find an answer for so i wanted to see what you guys think. I am currently working on getting our business situated on sites like Yelp, Hotfrog, Bing business portal, etc., and on a lot of these sites i have to add each of our three store locations individually. I wonder when i put in the name, if it makes more sense to just put the business name as "Business Name" or wether i should identify each location separately in the name as "Business Name + City".

I was just curious if there is a reason i should do one or the other, or since we plan to make sure it's listed the same way everywhere, does it not really matter?

[MiriamEllis]

Hi Stephen, That's a smart question to ask. Short and sweet: do not include anything in the business title except the company name. This is especially critical in Google's local entity, and because they rule the roost, I recommend following their rule on this everywhere you list your business, so that your citations are all consistent. Google is so crazy about this rule, they recently wrongly penalized a museum that legitimately has a city name in its business title. Read about this here: http://localsearchforum.catalystemarketing.com/google-local/1779-google-local-unfair-censorship-childrens-discovery-museum.html Quite nutty! In sum, remember, when you're dealing with a franchise, be it large or small, the business name is the same across all locations. There is only one McDonald's, only one Taco Bell, etc. Leave it up to the engines to show the address on the listing to distinguish one location from another.