How do you Hire someone for SEO?
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What questions do you ask when hiring an SEO person?
What is the most important thing in selecting a company for SEO?
Should they be able to make recommendations on changes in your website for seo?
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I always like this one: Can you guarantee getting my product and or service on the first page of Google’s search results? If Yes, run...
Aside from the obvious, I think the most important thing is getting a half dozen references, and calling them up. If the agency/person did a good enough job, they will have no problem taking 5 minutes out of their day to acknowledge it.
They definitely should have the ability to make recommendations to on-page content.
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Having a little knowledge of SEO always helps. Same with buying a car or the dealer will be rubbing his hands when you leave the forecourt.
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ask them what their website is and then check their rankings. if they can't get their own site ranked how are they going to get yours?