Why is my site not ranking?

[nicolebd]

Could you please help me understand what is wrong with this site:

www.award-certificates.com

It simply isn't ranking after about 3 years and I am not so sure what I can do to improve it.

[Richard555]

Hi

Your website is indexed for about 140 pages - try this in the Google search bar: site:www.award-certificates.com

Are you a Pro member? If not then I suggest sign up for free trial and check the reporting for issues.

If you search for Badminton Certificates in Google you appear on the first page.

Decide on your keywords and track their ranking position. It maybe some of your keywords have very little demand so your search traffic will be small no matter how good you are.

You dont mention what you have done so far for SEO, so it maybe wise to buy a book on SEO or look at some of the useful reports on this website and start ticking off what you have / have not done.

Best of luck

[irvingw]

You may have over optimized for the word certificates on the home page. You should look at the top competitors on the first page of the SERPS and use keyword density tools to see if you are over optimized. You currently have at least 56 instances of the word certificates on the home page. You need to compare to that to the overall word ratio.