Help to raise a charity's Face book profile to raise funds

[Syed_I]

Hi,

I am new here and its my first question.

I am helping a charity on pro-bono basis on their SEO. They do a great job by looking after terminally ill children with no costs to parents. 60% of their funding is through various fund raising events.

They know some well known actors and sports personality who may be willing to help.

They have asked my to look at their Facebook page and help to

• raise its profile and no of likes
• increase interaction with donors & general public and most importantly
• use it to raise funds

Any ideas/ help/suggestions will be really appreciated.

Thank you,

Syed

[Asher]

Hey, here is what I would do:

1. Install a donate app onto your facebook fan page

a. Make sure that the charity has an account that the donations can go to (most use paypal)

2. Use your friend base and the friend base of your friends to promote your page by asking them to like it and sharing it. (Trying to make it viral)

3. Monitor the Facebook page for interactions and peoples comments so you can interact with them as the page.

4. have the Celebrities endorse your fan page by asking them to share it on their walls

5. Post content regularly so people get updated about the charity

Those are just some steps I would take in order to promote the charity.

[josh-riley]

I agree with Jason and will raise one other consideration: give them a reason to care about the page beyond it being a good cause. Donating is nice, seeing some content is nice, but neither necessarily will catch someone's attention. Can you set up something where people can post to win a chance to have a chat with one of the celebrities? Is there some sort of contest or something you can promote? Think of something unique that will drive the conversations and want people to check the page and engage.

I, personally, have stopped liking most pages because I don't get much reason to actually engage, unless I have a situation I need to address (like, customer service). I want to see a unique opportunity, just because I donated to  a cause doesn't mean I want to read their status updates because sharing news doesn't equal engagement.

Just something to think about to get some "hooks" for the audience.

[Syed_I]

Hi Jason, Thank you very much for your reply. I really like the idea of donate button which I did not know, so thanks for teaching my something new. Really appreciated. I will update this post in a few months time to show how we have got on. Regards, Syed

[Syed_I]

Hi Andrea,

Thank you very much for replying and adding the interesting competition concept to the list by Jason.

I will have to think really hard as to how to offer something unique but your idea of "chatting with celebrities"  is a very good one, perhaps a photo session with the winners family!

Again thank you.

Regards,

Syed

[josh-riley]

Syed, oh, I like that photo session idea. See, you are well on your way. Good luck, this sounds like a terrific project!

[Asher]

No worries, glad I could help.