HTML5 one page website on-site SEO

[BruLee]

Hey guys,

If for example, I'm faced with a client who has a website similar to: http://www.symphonyonline.co.uk/

How should I proceed with the on-site optimization?

Should I create new pages on the website? Should I create a blog for the site to increase my reach?

Please give me your tips on how to proceed with this kind of website.

Thanks.

[Asher]

I have to seo several sites like these and normally what i do is I make sure that the one page is fully optimized and then I add a blog section to the site which allows me to add more keywords naturally.  This I have found to be an effective way while still maintaining the site integrity and design.  It also allows you to provide fresh content to the site which makes the site not stale, which Google loves.  Just remember to have a schedule of adding fresh content to the site, make sure the content is over 400 words and just keep plugging away at it and you will increase the amount of keywords you are ranking for as long as you are keeping your back linking strategy and not only doing onsite optimization.  Hope that helps.