Main Page Gone For Main Keyword

[kadesmith]

For the past 5-6 months I have consistenly ranked at positions #14-16 for snow guards on snoshield.com.

The past 3 days I cannot find the home page anywhere in Google for that keyword.  The only thing that has really changed over the past two months is I placed 3 guest blog posts on pretty highly trusted sites that are industry related and created links to the site using suggestions from getlisted.

I've read other reports of others seeing similar things happen recently.  I don't think this is a penguin thing, because I can still find the site by searching for the company name, I just can't find it when searching the keyword.

I did notice that a different page on the site is now ranking in position #21 for this keyword, but this page is optimized for a different keyword phrase.  Is it possible that even though the sub page is optimized for a different keyword phrase, I am cannibalizing the site?

[SEO5Team]

Hi Kade,

I see this page ranking http://www.snoshield.com/snowGuards.aspx on position 32 for this keyword.Did you make any recent changes on the home page optimization ( altering title tags or any other on site changes) besides the link building efforts that you mentioned.

Try out this tool to check if you have been impacted by any of Google's algo updates.

[kadesmith]

I see the snowguards.aspx page as position 21 still.  I haven't changed a thing on the home page for 5-6 months.

That's a really cool tool.   Thanks for showing it to me.  It doesn't appear that the site was hit with any algo update issues.

[SEO5Team]

hmm then it might be one of following:

• The algo updates impacted the competitor sites and rewarded them with higher positions for more quality content than your site
• Their link profile for that keyword is better than yours