Increasing Domain Authority scores

[Grumpy_Carl]

Ok, a bit of a 'how long is a piece of string' type question this... Looking for the opinions of wiser users than myself in trying to work out how long is a realistic target for getting my domain authority somewhere near that of my competitors. I have been tracking my domain and three competitors in the campaign tool for a few months and they seem to average about 0.5 increase a month in their DA - they are averaging around 65 DA each. My site is currently DA 32, has increased from 21 in 5 months. Is this a decent rate of increase? How long would people expect it to take to increase a domain by 10, 20 etc? I know there are too many variables in the world of seo for a complete 'do this and this will happen' answer, but it's good to have a DA goal to work to, it acts as a good motivator for staff, especially when you begin to close in on competitors. Thanks, Carl

[EGOL]

We focus on numbers such as traffic, conversions and sales.  Why that instead of domain authority?  Because we have heard the story about smart mice stealing tons of peanuts from elephants.

We will never match the domain authority of our competitors - because they are elephants.  We accept our role as mice and work hard to hone our peanut stealing skills.   Instead of watching DA, we scope the landscape looking for untended peanuts that we can quickly steal.  This places our focus very close to the ultimate goal of our business - which is increasing our profits.  It also puts our focus on the sales process that includes enticing the searcher into our site with a sexy title tag, guiding or luring him into a sales page, enticing him to put things in the cart and doing the math that links quantity, price and profit.

It is an interesting puzzle that allows us to change something on the site and quickly see if the peanuts arrive.   The numbers are real and meaningful.

And... we really wouldn't want to become an elephant... because its much more fun being a mouse.

[AWCthreads]

Great analogy!!