The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Search Engine Trends
    4. Value of a sub-domain compared to a domain

    Value of a sub-domain compared to a domain

    Search Engine Trends
    3 2 408
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • Michael_Rock
      Michael_Rock last edited by

      Hello, I have a client that has a blog with a domain of www.domain-a.com and a website www.domain-b.com. I told him that instead of trying to promote and rank with two different sites for the same thing that he should have his blog on www.domain-b.com so that any links, notices, visits, social mentions, etc. all point to one domain name and he was in agreement.

      But he uses a CMS (content management system) for his website and his hosting/design companey said it would be easier to set up his blog as a sub-domain of his site. www.blog.domain-b.com.

      My question is will the blog on a sub domain (www.blog.domain-b.com) help out link juice, ranking, etc. for the domain name www.domain-b.com just as must as a blog at www.domain-b.com/blog would help out the domain name www.domain-b.com?

      I know that Google used to treat links form sub domains as external but recently changed the treatment of these links to internal.

      P.S. The current blog at www.domain-a.com holds very little value currently.

      1 Reply Last reply Reply Quote 0
      • Michael_Rock
        Michael_Rock last edited by

        Okay, I remembered an article Rand did on subdomains vs. folders and found it so this brings up more questions.

        Quote from article: "Subdomains DO NOT always inherit all of the positive metrics and ranking ability of other subdomains on a given root domain."

        But does the subdomain give positive metrics to the given root domain when it does well?
        (This is the question that I started out with)

        Quote from article: "Some subdomains GET NO BENEFIT from the root domain they're on. These include sites like Wordpress.com, Blogspot.com, Typepad.com, and many others where anyone can create their own subdomain to begin publishing."

        The blog will be Wordpress, but will the blog give benefit to the root domain?
        (Same question I started out with)

        Was this article written before or after Google changed its mind about how to treat links from a subdomain from treating them from and external site to treating them like from an internal site? Does this article even apply anymore?

        1 Reply Last reply Reply Quote 0
        • MauroMazzocchini
          MauroMazzocchini last edited by

          Hi Michael, I think that in your case there should be no big difference between the two implementations.

          It all depends on how it's structured and linked together, because, as you said, now Google tends to treat subdomains exactly the same as internal links. (Regarding this statement I must say that I've seen websites reacting in different ways and not always following what Google is telling us)

          Of course in both cases you would definitely improve the domain authority, while you would have to work on linking well the blog with the website sections in order to pass link juice to the right pages.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • Any recent updates from Google or community on sub domains vs sub directories?
            Igor.Go
            Igor.Go
            0
            2
            60

          • Domain has been redirected our site; but many incoming links from sub domain. Will this hurts?
            GastonRiera
            GastonRiera
            0
            2
            60

          • Linking from high ranking sub domain pages to less ranking main domain pages to benefit latter
            Linda-Vassily
            Linda-Vassily
            0
            4
            36

          • Duplicate content on a sub domain
            Vizergy
            Vizergy
            0
            3
            79

          • New .TLD domains - SEO Value?
            Highland
            Highland
            0
            2
            1.4k

          • Sub-domains and keyword rich domains
            jonny512379
            jonny512379
            0
            12
            506

          • Blog in Sub Domain or Sub Folder. Pros and Cons
            MattAntonino
            MattAntonino
            0
            2
            2.7k

          • Was Panda applied at sub-domain or root-domain level?
            TomCritchlow
            TomCritchlow
            1
            3
            1.1k

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy