Can anything be done for a single brand page on a corporate site?
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I was asked by a friend if there was anyway I could help promote the watch brand that they are responsible for. The brand has only one page on the corporate site.
http://gevrilgroup.com/fortis-watches/
My first reaction is that this is impossible to do without creating a stand alone web site and then doing some super cool marketing to get your brand noticed out of the sea of watch manufacturers. My second gut reaction is to stand clear of this request and not get myself tangled in something that will require a lot of resources for someone on a low budget. Any suggestions?
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I see this page is already ranking for Fortis Watches in Top 10 in Google. I see the opportunity to optimize the page title a bit as well as working on increasing the overall authority of the domain name.
Looks like they have a brand page for a lot of watch brands, and I would suggest working on the overall domain authority that is going to improve the rankings for each one of them as well as improving page title etc. I see there's opportunity for sure.
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A display ad targeting that landing page might be useful if you are targeting people to learn about the brand outside direct searches.