Trying to understand why i do not rank well for this keyword

[ClaireH-184886]

Hi, i am working on a page at the moment and i am trying to work out why i do not rank well for the keyword gastric band hypnotherapy or gastric band hypnosis.

The page is http://www.in2town.co.uk/Gastric-Band-Hypnotherapy

any help on what i need to change to start ranking well would be of a great help

[SoftzSolutions]

You are simply overdoing here –

Gastric Band Hypnotherapy & Gastric Band Hypnosis Magazine With In2town

Welcome to our Gastric Band Hypnotherapy & Gastric Band Hypnosis magazine. Gastric Band Hypnotherapy which is also known as Gastric Band Hypnosis, Gastric Hypno Band, TranceBand, Hypno Gastric Band and Hypnosis Gastric Band is a powerful hypnotherapy technique that helps people to lose weight.

Too many keywords and there is no such need to bold them.

And this is another thing that Google hates –

Gastric Band Hypnosis is a powerful Hypnotherapy Gastric Band technique that is being used all over the UK including: Bath, Birmingham, Bradford,Brighton and Hove, Bristol, Cambridge, Canterbury, Carlisle , Chester, Chichester, Coventry, Derby, Durham, Ely, Exeter, Gloucester, Hereford, Kingston upon Hull, Lancaster, Leeds, Leicester, Lichfield, Lincoln, Liverpool, City of London, Manchester, Newcastle upon Tyne, Norwich, Nottingham, Oxford, Peterborough, Plymouth, Portsmouth, Preston, Ripon, Salford, Salisbury, Sheffield, Southampton, St Albans, Stoke-on-Trent, Sunderland, Wakefield, Wells, Westminster, Winchester, Wolverhampton and York

“Gastric band hypnotherapy” – is used 45 times
“Gastric band hypnosis” – used 38 times

Remove this. It looks spammy -

[Matt-Williamson]

You are targeting a term which looks quite competitive in the SERPs, so it is not going to be easy to rank well and will take some time.

Having a quick glance at your page it it clear that it is over-optimised as Sandip points out.

Running a quick on-page report with SEOMoz for the term gastric band hypnotherapyand your page it is clear you are **keyword stuffing with 51****occurrences **of the term on your page. You need to look at making our page more natural as over-optimization is something that has been under scrutiny of late with Google.

I would also look at your link profile for this page - running your page through opensiteexplorer.org it is clear that you have over done the use of anchor text with 7 linking root domain and 271 links containing the specific keyword anchor text - gastric band hypnotherapy.

Essentially you need to look at re-doing your on-page optimization to make it more natural. You also need to look at diversifying your link profile in terms of anchor textas it is clear too targeted at the moment.

I hope this helps Diane.

[ClaireH-184886]

cheers for this i will re look at it and see what i need to do

[irvingw]

good lord.

please mark sandip's and/or matts response as a good answer or thumbs up if they helped you

[ClaireH-184886]

not being funny irving but why have you come on here irving when for starters i have given them a thumbs up and secondly you are wasting space on a topic that i find important. if you have nothing to give to this topic then i would ask you not to come on here with statements that have no relevance to the topic

[ClaireH-184886]

thanks for this. i have taken out the meta name. can you let me know how many times you should have a keyword in your page. i need to look at this and reduce the number of times that the keywords are mentioned.

I have the areas in as i was stating that it is being used in all the major cities in the UK but i will change this.

[CMC-SD]

There are no hard and fast rules for keyword density -- there's just a point at which it clearly looks spammy and artificial. In 500 words of content, I might use a keyword phrase three or four times. I will also make sure I have a few variations on the keyword phrase. I find that I can still write natural and engaging copy that way.

[ClaireH-184886]

i think the trouble i have is, i do not mean for the keywords to appear so much but because they appear in the articles and i show a brief view of the articles on that page, they have the keyword of gastric band hypnosis and gastric band hypnotherapy in them.

It is like i cannot win. i want to have the keywords in there in h2, and for the titles as that is what the page is about, maybe it maybe a good idea to get rid of the bottom section of about gastric band hypnotherapy