Should I move our blog internal....

[RobertChapman]

I wanted to also ask the wider moz community this question.

Our blogs are currently run on blogger/wordpress using a subdomain strategy - blog.website.com and has now gained a home page PR3. It's been running for 2-3 years.

This runs contrary to best practice of website.com/blog.

I'm now considering making the blog internal but want to get your opinion as the longer I leave it, the bigger a decision it will be....

Do the pro's of making the blog internal outweigh the cons of doing so ?

Pro's

• Blog benefits from root domain
• Fresh content on the site that people can interact with
• Root domain benefits from links the content gains
• Easier to analyse user activity

Con's

• Loss of Page Rank
• Effort to 301 all URL's and content
• CMS altered to allow creation of blog content

[XNUMERIK]

This is a decision you only face at blog creation time, once you have strated your blog and it is established, I don't see anything that should push you to change unless it is a "business reason"

A subdomain is arguably not the best practice, but it is not a bad one either