Summarize your question.Irrelevant Domain Name, relevant page name
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Hello All,
My website is a PC Repair website called 'Paulspcrepair.co.uk' (example). And recently I want to start my SEO branch to the website, now, would it be better :
A: Use my domain Authority already obtained and create a new page, highly optimized for SEO searches.
OR
B: Create a whole new website, such as 'PaulsSEOWorkshop.co.uk'.
If so, why? I can't decide what to try.
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The question is, do you see SEO as a service that complements your current product?
Think about it from a branding perspective:
I have an SEO site. If I decide to sell SEO tools, I might promote those tools on my SEO blog, but I probably would create a new branded domain for the tools themselves, right? That is why I'd say that you should start over with a new site.
I'm also going to let you in on a little secret. Very few of the top SEO companies rank for SEO related terms. This is because ranking for SEO terms simply isn't worth the time and energy that you need to put into it in order to succeed.
Focus on building a beautiful site, writing stuff that people find useful, and providing excellent value for your first clients and you will do OK.
BTW, congrats on taking that leap, here are a couple of articles I wish I'd read before getting started:
http://www.sugarrae.com/seo-sphere/the-number-1-mistake-new-seo-consultants-make/
http://www.seomoz.org/blog/setting-up-your-seo-project-agency-for-success
http://www.seobook.com/starting-new-seo-business-2011
http://www.seobook.com/starting-an-seo-company
Good luck, and if I can ever be of assistance, I'd love to help.