Few questions regarding Rand's Over Optimization Video

[mageclub]

I was just watching the Whiteboard Friday video and it was informative and good. Thank god, we always tried to stay natural and all of our websites are perfectly not in danger.

Anyways, I do have few questions :

• He said about internal links on inner pages. One of our site has a sidebar with a list of 10 items, which are our main services and we want users always to have a access to it, so we have placed it on the sidebar and it appears on all pages. Is it wrong ?
• About the links, we have a list of social bookmarking sites, like 450 sites, and all of them are PR2-PR5 sites, etc. We submit each of our product to those sites . Is it wrong ?
• And how to know, which is a low quality site and we should not submit the link there ?
• We receive like 10+ link requests per day and we place their links and they place ours on resources page. Is it wrong ?
• We write eZine article for all of our products/keywords and submit. Is it wrong ?
• Looks like, the old school link building method are going to go down the pit hole by Google. Whats the new way to build links ? This is making me crazy.

[AlanMosley]

1. no thats fine, i believe from memory he was talking about excessive footer links.

2. not so much wrong, but proably a waste of time, PR% means little, as it does not mean the page you get your link on is PR5 and if the link is easy to get and serves little purpose other then giving links, then google is probably discounted the site and there fore will not pass anything.

3.you have to make that judgment yourself, but if anyone can get a link, there are no hurdles to pass, then its proabaly no good.

4. article sites are not worth anything, Matt Cutts has said as much, better of putting the articles on your own site and hope somthing links to them, Article sites are designed to get a link, Google knows that.

5. It has been that way for a while. Matt Cutts has said that some Directories still hold value, look for relevancy, a auto directory would be good for a auto site, a local directory is also good for  local site, but the best links are earnt thougth good content that people want to link to. Asking people to link to you is a good way, but must be dome with style, just saying can i have a link is going to get you know where. do not buy links at all. Depending on the product you can look for bloggers or sites on your subject and say, we can send you a few packs of our product if you are interested in doing a peice on us. If they are interested say and oh can you link to us using this link text, thanks. There are many people that blog for nothing or are searching for their next idea, so they think why not.

Sorry no easy answers. But hope it helps