Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city.

[mustang787]

Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city. I'm talking Search Retargeting, not Site Retargeting.

[JoannaLord]

Hey there! I had a representative reach out from Chango when he saw your question and I wanted to post what he sent over...

"I would think most search retargeting companies (Chango included) support geo-targeting at the State or DMA level. The trouble is this typically reduces the reach substantially. Also some ad exchanges would not let us serve ad impressions at the DMA level."

I hope that helps. In our experience its always been available with our providers, but we just don't have a need for local campaigns right now, so I don't have any first hand experiences to share. Good luck!

[mustang787]

Thanks Joanna. Yeah, I'm getting the same response when I'm contacting the well known Search Retargeting companies.

Once they are setup to take this down to the local level, this will be a great marketing tool. Even if the audience is lower than what they are used to seeing now on state levels.

[JoannaLord]

Excited to hear how it goes, best of luck to you