Is a Tumblr company blog good for SEO?

[NicolasE]

Hi,

We are in the process of gaining coverage and visibility over our SaaS service. And one of the work we're doing is, very much standardly, having our pro blog with content.

I see that most of companies/people are using a  WordPress or a Blogger blog to achieve this. Another school is choosing Tumblr, which is a rising star.

But then I can't help to feel that there is something wrong with Tumblr. It doesn't appear in Google search at all... It is never in the top of the searches. And sometimes even search for an exact match of a known post extract won't show the Tumblr link into google Search.

What it means to me is that Tumblr has a very poor SEO-friendly policy.

I was also reading in different posts that it was indeed the case. Tumblr is bad for SEO.

I can't help but feeling confused and not really understanding how such a big social blogging engine couldn't get into google search... Or are they going twitter-like?

I guess my question will be:

"Is it good to have chosen Tumblr, or should I switch to either WordPress.com or Blogger using a custom DNS?"

Thanks for reading.

[earlyadopter]

Tumblr is a bit controversial in the world of business blogging. Some people swear by it, and others say it is a waste of time – it doesn’t have the SEO capabilities or the customizability of the other two platforms, that’s for sure. If your target market is over the age of 35 , or if your business sells something that isn’t very visual, then Tumblr probably won’t fit your needs. But if you are in an industry or run a business that can use Tumblr to share images and quick updates, then you really should consider it despite its drawbacks.

My business  doesn’t use Tumblr because we are a document filing service – how many cool, viral images can you imagine coming out of that? But Tumblr is great if your product is visual and you are willing to spend the time to talk to and engage with your customers. Remember that Tumblr users are very reciprocal - that means it is up to you to go through posts, comment, and like if you ever expect to attract people over to your business’s page. It’s also very easy to use, and a bit addictive, so once you get going you’ll likely find yourself spending a lot of time on the site. Just remember to get a custom domain for your business’s Tumblr  and link to your blog on your homepage.

I hope this information will help you,

Good luck