Conversion Rate Optimisation - advice before seeking out a specialist

[AshishRai]

Hi Charlotte,

Just had a quick glance at your site and unfortunately I couldn’t see any clear call-to-action message!? However, the good news is that I can see some low-hanging opportunities for immediate gain such as including a strong call-to-action headline on that slideshow. And just in case you need some further guide on creating effective call-to-action, check out this ebook from Hubspot (great resource for noob like us) http://www.hubspot.com/how-to-create-effective-calls-to-action/

Also if you decide to run a web experiment, I strongly suggest that you read this article http://conversionxl.com/what-to-test-first-second-third/ that explains what to test first, second and third (yep, the low-hanging opportunities again!)

Oh btw, I had a chance to check the site’s stats on semrush.com which apparently shows very low traffic volume?

All the best,

-Ashish

[CharlotteWaller]

Wow - thanks so much for looking into this for me, yes its a brand new site so traffic is really low, have done a bit of (I'll admit not enough!) social media and social bookmarking, any other advice would be fab with regards to increasing traffic? I'm trying to get the client more active on Twitter reaching out to authority figures in the industry as that gets me loads of traffic, they have two companies though so its hard trying to juggle the two I think.

Someone else recommended hubspot too - I'll give that a go, and thanks so much for the advice about the slideshow. Its such a big space and I don't think we are using if effectively. The call to action is the contribute to the gaity of the nation and book Operalicious but we discussed it today and perhaps its not prominent enough.

Thanks again - its so appreciated!

[Steven_Macdonald]

Hi Charlotte,

Firstly, I'd suggest signing up to www.usertesting.com and running three tests on your site (costs approx $40 per test).

Secondly. I suggest signing up to the conversion rate experts newsletter, which will provide you a series of free case studies, tips and improvements.

And without seeing the site, my gut says;

• Prioritize key functionality to the front page (order form, email sign up, etc)
• Remove "create account/ sign up" process or include "checkout as guest"
• Increase the number of payment options (paypal, credit card, bank wire)
• Merge offline channels with online by including catalogue/ brochure search on web
• Ensure the site has accurate pricing, images and descriptions (easily overlooked)

By following the above, I managed to help a client increase their conversion rate by 125%.

Best of luck!

[Boodreaux]

I just signed up!  Thanks!

[SEO-Doctor]

You could also try this tool > http://bit.ly/HRNQiF, it lets you create A/B tests without doing any major page design changes, comes with its own visual editor.

[CharlotteWaller]

Hello,

Sorry to take so long to reply! I've subscribed to their RSS and downloaded their free CRO tools from the site, I can't see the eNewsletter though, is there a sign up for this or will it all come under the RSS?

Your help and advice is massively appreciated, thank you!

Charlotte

[CharlotteWaller]

Hello,

Sorry to take so long to reply! I've subscribed to their RSS and downloaded their free CRO tools from the site, I can't see the eNewsletter though, is there a sign up for this or will it all come under the RSS?

Your help and advice is massively appreciated, thank you!

Charlotte

[CharlotteWaller]

Wow - this looks like an awesome tool! Thanks for your help

[nvs.nim]

Came across a tool last week that gives you the ability to create Video Testimonials, it's part of a Video Marketing Suite.

I was amazed by the statistics that are available in the backend. You can see which testimonial has the most positive influence on visitors, so you can use the best testimonials on your page (and if you want you can reward the person who recorded that video)

So you get the tool, but also the insights in which type of testimonials work best for you...

You can try it at http://www.bubobox.com but they'll have to do some SEO as well in order to get found I think...

[CharlotteWaller]

Looks awesome! Thanks so much! I've just taken a look and can't see the process clearly - users upload their own content is that it then share effectively using the platform?