How to optimize a site for search engines in India

[WhiteHat12]

I am working on a website that is a manufacturing company selling items to companies in the United States, India and some other countries. I already know what keywords I would target in the US but what about India? In the US we optimize our keywords for the Google search engine but in India what search engine is the biggest. I know http://www.google.co.in/ exists but is that the most powerful (most users) for India? Is there a certain language I do research for keywords or should I stick to English keywords? Also if I rank for a national keyword (no location in the phrase) well in the US should it be similar for India?

[NakulGoyal]

Well, it's like any other International targeting. If it was a site targeted to India only, I would have suggested .in domain for sure and hosting in India maybe. In this, I would just concentrate on Google and English. You should be good.