Getting Credit for your own inbound links

[TWPLC_seo]

Good afternoon,

I have been comparing competitors with the Open Site Explorer looking at their inbound links.

I have noticed that they have been getting credit for their own inbound links within their site.

Is there something I am doing wrong as inbound links on my site aren't getting found?

Could this have anything to do with Webmaster tools?

Thanks in advance,

SEO_123

[jeffreytrull1]

I'm assuming you mean internal links?

If it's internal links, they aren't going to be valued as highly by Google as external links. Just because they show up in OSE doesn't mean they carry a lot of value, it just means they exist.

These links will show up for any site. When using OSE, I like to look at only external links to see where their real backlinks are coming from.