My ranking dropped 3 pages on 18 november 2012

[spciuk]

Hi There

my site ranking dropped suddenly today for my main keywords such as security companies in london and security services in london from first page to 4th-5th page.

these keywords were ranked on homepage http://www.armstrongsecurity.co.uk/

other keywords from some internal pages, such as this one http://www.armstrongsecurity.co.uk/security-services/event-security-london.html

theygot hit slightly and went couple of listings down the road for event security london, event security companies london as well.

same slight hitting happened on this page for main keywords http://www.armstrongsecurity.co.uk/bodyguard-for-hire-london.html

can anyone help me, how to get the rankings back?

my site authority is around 60 which is far better than most sites ranking higher than me now.

these are some problems that i understand so far.

keyword rich anchor text link profile for my main keywords

over optimised pages

let me know if anything you might find suspicious on my site that i can fix either on site or in my link profile.

looking forward to your help.

thanks

gill

[SEO5Team]

Just looking at these pages, you might be over optimizing them for your targeted keywords. I can see that the targeted keywords that have been used extensively all over the pages.

Clean the pages up with new title tags, header tags, image tags and internal links. Also check your backlink profile for the site and use the disavow tool to highlight any bad links.

[dmccarthy]

http://www.armstrongsecurity.co.uk/bodyguard-for-hire-london.html is way to over optimized. for bodyguard services etc... also clean up

tags should only be one per page.

[OrangeSoda]

SEO5,

Is there a specific tool you used to find over optimization or was it a spot check? I am dealing with a similar situation.  Our website has been on the top page of Google for the keyword plumbing for years and just dropped to position 81.. The only things we have been doing is the things that Seomoz.org suggests like adding schema.org information, and adding more user qualified content.  (no keyword specification really)

[OrangeSoda]

the site we are working with that experienced a current drop as well.