Is my Company Blog Causing issues?

[schmeetz]

We have a company blog. IE companydomain.com/blog/. Much of the content is unrelated to what we do.

So why do we do it?

1. Cover local topics that our customers may be interested in and searching for. Get them in the back door so to speak.

2. Link bait, social sharing etc

3. Develop a marketing culture that's engaged always learning.

4. Customers get to know the people behind the company.

Here's my Pickle

If i sub domain or separate the site entirely, i won't benefit from all the juice we're generating.

If i keep the status quo, since much of the content isn't directly related to my "category", logic tells me that i could be diluting my website in Googles prying eyes.

Feedback PLEASE.

[SEO5Team]

My thoughts would be to separate that blog from the main site or only have related content and posts in the blog to your subject matter. If your idea is to rank high for the site related to the Genre that your site is focused on, then that blog content is not helping. You can still blog about different topics as long as they resonate with a single theme for example home improvement, home renovation, home repair etc.

If the intent of the blog is to just engage the community and spread your brand as you mentioned then it's ok but you wont really be getting any SEO benefit from the blog. Your rankings would basically be impacted with the on and off site optimization done for the site related to the keywords. If your competitor has a site ranking well and also a blog related to that topic, he should outrank you in this instance.

[schmeetz]

So you feel a subdomain or new domain would be best.

What if you make screw drivers and your blog covers topics such as home improvement, architecture, insulation, home decor, paints, fabrics.

Is that too broad?

[SEO5Team]

not necessarily, if you make the page specific to that keyword/topic and provide quality info you stand a chance to rank for it. Sites like about.com , ehow and wikipedia cover different topics and rank quite well . If you do address broad keywords in your blog, depending on the competition , you will have to build links specifically to that page for that specific keyword to rank high.

A downside to this : you might confuse the visitor if they land on that page and find out that your site covers a broad range of other topics that are of no interest for them . They will bounce off your site impacting your conversion rate.

[schmeetz]

Our blog does rank well. My concern is overall subject matter. If i look at webmaster tools...screw drivers are nowhere near the top works used. I'm afraid the blog may be diluting things....but it gets links to the domain, provides good content and traffic.

[SEO5Team]

yep, i would stick to a particular subject matter for a site and focus on it.

[Debdulal]

Sorry again for disagreeing. I think the blog should be on the domain – yourdomain.com/blog

_And the blog should show some characters. I mean the blog should have Google Authorship implemented and should provide enough information about the author and active participation of the author. This is not a hit and run game. You need to write content that appeals targeted audience directly. And links will automatically come to you if the content is great, however needs a marketing push from your side; no need to chase the links by creating another domain. _

[Devanur-Rafi]

Hi there, looking at the very purpose behind hosting the blog on the domain itself, it is good that the blog matches the theme of the domain not going completely off the track. As you said, if you make screwdrivers and your blog talks about home improvement, its perfectly alright as you are discussing about the topic that your product is intended for or can be used for and also you are discussing about a problem or an issue that your product can address or solve.

To conclude, you do not need to worry about anything regarding the blog till you don't get distracted from the theme of your domain. Having a forum or a blog hosted on the same domain is to talk about topics that are directly or indirectly related to the theme of your domain.

Regards,

Devanur.

[Dr-Pete]

What kind of content volume are you talking about? It's true that more content isn't always better, and you can dilute your index, but if you've got a main site with hundreds of pages and a blog with a couple hundred pages (and that blog is attracting links that strengthen the domain), I wouldn't worry too much. If you've got a 10-page main site and a blog with 10,000 posts then, yeah, that could cause your trouble. In that case, though, I'd bet content quality is also a problem.

If you separate the blog out, you're going to lose the impact of those social shares and links. Whatever you're losing now from dilution is going to be a fraction of what you lose if you split one of your main sources of links, I strongly suspect.

If your content is spinning out of control, is there a way to prune it down? Could you drop some of your oldest or least relevant content on the blog (with no links, shares, etc.)? Could you focus on more product-relevant content moving forward? There may be some happy mediums between just splitting it off or not splitting it.

[schmeetz]

Hello Peter,

Thanks for the feedback. I've been working on pruning for a week now. The blog is huge in terms of content compared to the main site and will only get bigger. That's my concern. There are only so many blog posts you can write about screwdrivers right?

My gut is to limit the categories we write about and focus on quality, keeping it on the same domain BUT i'm nervous about dilution.

To Subdomain or not to Subdomain....THAT is the question.

[Dr-Pete]

It's really hard to speak in generalities, but my gut reaction is that splitting to a subdomain is going to cause you more harm than good. You'll likely fragment your links and could very well harm your root domain. If the blog was clearly harming you somehow, that would be one thing, but to do this preventively is, IMO, a very bad idea.

I'd really rather see you focus on improving the quality of the blog and better integrating it into the main site. Keep the posts you have that have solid links and traffic, but work on cleaning up the rest. Especially focus on duplicate content and any issues that may be easy wins. Meanwhile, maybe make a move toward quality-over-quantity in 2013 and reappraise how the blog fits your broader business.