The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Search Engine Trends
    4. Measuring Author Rank

    Measuring Author Rank

    Search Engine Trends
    4 3 878
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • MattBarker
      MattBarker last edited by

      It's pretty clear that "AuthorRank" is going to be a big thing for SEO.

      Although the main principles seem to be pretty straightforward (http://www.seomoz.org/blog/authorship-google-plus-link-building) what I'm less clear about is how we can start to think about author influence as a measurable metric.

      Webmaster tools gives us Author Stats as an impact on the site's impressions/CTR, but how do we measure the influence of an individual author? Are those factors even defined?

      Will we get to a stage where authors can be given a Klout-like score for Google Authorship? If not that, how will it look?

      This will be a HUGE question to solve for future content development strategies, and is something I'm thinking a lot about right now.

      Best, Matt.

      1 Reply Last reply Reply Quote 3
      • MattBarker
        MattBarker last edited by

        I guess that's a no then!

        1 Reply Last reply Reply Quote 0
        • shendison
          shendison last edited by

          I just came across this Q while looking for ways to measure author rank, and since nobody answered your question, I will..

          I believe we are ALREADY at the stage where "authors can be given a Klout-like score for Google Authorship" but we just have no easy way to see it.

          There are more tools like Klout coming all the time, http://bit.ly/TOE2cs and who knows, maybe Google will buy one (if they haven't already.. )

          1 Reply Last reply Reply Quote 1
          • ForwardPartners
            ForwardPartners last edited by

            I guess an approach like mozcast would be the most indicated, X amount of terms/webpages that have an associated domain/page authority and author associated and you need to monitor how that shows in page rankings. I am not aware of how Klout or similar services score their users or even if they leave it open.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post
            • Is "Author Rank," User Comments Driving Losses for YMYL Sites?
              EGOL
              EGOL
              1
              4
              64

            • Internal pages ranking over the homepage: How to optimise to rank better at Google?
              JohnSammon
              JohnSammon
              0
              2
              44

            • Desk top rankings differ from mobile rankings
              ChrisAshton
              ChrisAshton
              1
              2
              142

            • Is Moz Domain Authority still relvant when it comes to Google ranking?
              Cyrus-Shepard
              Cyrus-Shepard
              0
              2
              153

            • 3 Subdomains - Can their authority or ranking affect each other?
              danialniazi
              danialniazi
              0
              5
              1.1k

            • Inner pages ranking higher than homepage ? static rankings
              photoseo1
              photoseo1
              0
              2
              428

            • Low Domain Authority - Rank Well For Competitive Keywords
              bradkrussell
              bradkrussell
              0
              13
              1.3k

            • Organic ranking vs Local ranking
              Dr-Pete
              Dr-Pete
              0
              3
              710

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy