Newbie with a few questions

[mathiasppc]

Hi!

First post here.

Would be great if someone could help me out with a few questions:

1. When I search a brand-name, there are 6 pages in 2 columns listed right below the brand in the SERPS. Is it possible to choose which pages in the "category list" that Google shows?

2. From what I've understood, the keywords being included early in the content is of much higher importance than using them in a perfectly structured tag hierarchy.

Instead of using a hierarchy like this:

I could use something like this (which reads much better):

****Would this make any difference?

3. My category pages show up in the search listings. Is this a bad thing? Should I nofollow or noindex?

4. Category and author pages triggers duplicate content in seomoz. Should I do anything about it? Should i make all the excerpts unique to avoid this?

4. Is the title tag recommendation of 66 characters with or without the brand name? Am I good as long as the post part of the title is less than 66? Remove the brand name from the title all together?****

[cfguti]

I don't understand this question, if you can clarify it it will be great.

You need use tags with the target keyword for the page that you want to optimize, but the structure of the page should use

**and <h2,...>tags,

I love this explanation: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

3.
You can use the category like a hub, but only if these pages have content, if it's not the case, and you have duplicate content issues with these pages, you can use robots.txt to block the duplicate category page or robots tag in page.

4.
Keep one of each pages and block the other ones

5.
66 With the brand name. If the brand awareness is high remove it, but if you work on this awareness try to use the brand name in all your title tags with the 66 characters in mind.

I hope it helps

Bye</h2,...>**

[mathiasppc]

Thanks,

1. If you do a search for apple.com, you'll see that right below the link for apple.com there are 6 links to categories/pages on Apple-website. I also get some of my pages showing when I search for my own brand, but they are all random. Can I set these manually or influence them somehow?

[cfguti]

Ok, I know, sorry,

These site links are selected by google, you only can select manually which one you don't want to show using Web Master Tools.