How to remove negative media that is effecting the barnd

[conversiontactics]

We have a client that is a reorganised business and brand. But a newspaper has posted some negative video and that is coming up on 2^nd position when you type in the client name in google.   The client also paid a company to try and reduce its positioning but no joy yet on that front.

The client is now thinking of rebranding his complete business he also have first page positions on his major keywords but the issue is that when a customer or potential customer reads that story etc it harms them and it will only get worse. The worst example being one of our salespeople sold 10 Items to a customer for £*k and before he got home the customer cancelled saying he had read the story on the internet!!

Also our competitors use it in the home to rubbish them all the time.

The market this year has been very tough for us and its half what it was last year

What would be your advice please ?

1. Should we go for a brand new site with no association with the current brand name?

2. Or how can we remove that one site negative video, we have contacted the editor who has refused to take off the news by the way that news was posted last year.

[Bryan_Loconto]

THis is what we call "reputation management" I would first make sure to build some social media accounts and get them to rank under you site..

ie. Your Site:www.yourbrand.com

LinkedIn:www.LinkedIn.com/yourbrand

Twitter:www.Twitter.com/yourbrand

Google+:www.Google+.com/yourbrand

Facebook:www.facebook.com/yourbrand

These social media accounts would need to be active and used everyday posting relevant stuff and adding relevant people.

There are many things you can do for reputation management, it can be challenging if the site you are up against has a strong site. Here are some useful references:

http://www.seomoz.org/ugc/category/19