Unique Content around GEO targets

[jdcline]

Is there a way to produce SEO, google friendly Unique Content to ad to long tail pages, that will provide user value?

Emample:

1800medigap.com we want to rank for keywords that are geo specific:

• Medicare Supplemant Insurance Balitmore Maryland
• Denver Colorado Medigap Insurance ......

[Mark_Jay_Apsey_Jr.]

Yes. You can create a link directory at the bottom of the page that has all of the geotargeted areas that can be clicked on and will have unique content about the specific service and area. Medicare Help Baltimore; Medicare Help Chicago; Medicare Help Boston, etc...

Create it in such a way that it looks like a search component that really just links to another page on your site with unique related content. We created a slider like this one (http://www.optumhealth.com/solutions-services/care-solutions/) that has the various major cities and services listed underneath the picture and then as they hover over it the cities and services show up.....

Lots of seo value if you have solid content....

[MiriamEllis]

Hello JDCline,
What you a referencing is one of the chief practices of a strong Local SEO campaign - creating unique, optimized content that features services + geo terms. This can certainly be accomplished, but the chief challenges typically are:

1. Helping the client understand the value of his investment in this.

2. Finding a copywriter who is also a Local SEO and knows what they are doing.

3. Being creative with your subject.

Different industries are easier than others to write extensively about, but there isn't actually any subject that cannot benefit from creative treatment of this kind. I am not sure from your post whether the website you linked to is the one with which you are working. Is this your site, your client's site, or a competitor's site, perhaps?

If the topic is insurance, it is one of the tougher topics for creative copywriting, but brainstorming ideas can help.

For example, consider doing an interview with one of your agents in Baltimore Maryland. Do a Q&A page with him about the types of insurance most sought after by local people. Talk about anything unique to the area. For example, in a coastal state, perhaps people purchase lots of boat insurance, whereas, in a flood-prone state, perhaps flood insurance is a major need.

Do bear in mind, however, that Local SEO hangs on NAP (name, address, phone number). If you have actual offices in each of these cities, then your company is in a position to go after local search rankings. If you do not have actual offices there, you must expect to be outranked by true local companies. Your only hope is to gun for secondary organic rankings, typically shown below the true local rankings if you do not have offices in your target cities.

Hope this explanation helps.

The rule to follow is not to duplicate any of your content. You must write each page as a unique, free-standing article and then build a menu of these articles that offer specific local or regional guidance for human users.