Using display: none in h1 tag

[PeterAllen91]

Hello,

For the h1 tag on my landing page, I currently have 'Welcome to Edison Ford'.

I was thinking of adding the keyword I'm targeting (property maintenance bristol) to the h1 tag which would look like this 'Welcome to Edison Ford Property Maintenance Bristol'

Would it be a good idea to wrap the property maintenance bristol part in a span tag and add 'display: none;' to  the styling?

Thanks in advance.

[Matt-Williamson]

I don't think it would be wise hiding any content in the header as you are essentially cloaking, so I would either have all your H1 visible or I wouldn't include the part that you are trying to hide from visitors. The likes of Google won't look very kindly on this in my opinion as it is not much better than putting some keywords in a white text on a white background, which the search engines cottoned on to years ago....

[PeterAllen91]

Thanks for the reply!

[TME_Digital]

Have you not read the basics about what google does NOT want you to do to manipulate rankings?

I'm quite sure showing bots and humans something different and hiding content are towards the top of the don't do list! And is something very basic you should know not to do already

[PeterAllen91]

Of course, I didn't think it would be a good idea but there's no harm in asking the question, right?

[TME_Digital]

Yeah, its better to ask then do something bad such as hidden content which google would not like in the slightest!