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    4. Recommended Min Amount of Content for "News" Bulletins

    Recommended Min Amount of Content for "News" Bulletins

    On-Page / Site Optimization
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    • theLotter
      theLotter last edited by

      My company often puts out short news bulletins to announce short news updates.  We have to write about these topics for our customers and to remain as an industry leader.  However, there is not much real and interesting content to write about these topics.

      What is the minimum length you think these articles should consist of so that Google won't see them as weak/useless pages and possibly give us a Panda penalty for them?

      1 Reply Last reply Reply Quote 0
      • RobertFisher
        RobertFisher last edited by

        SaraSEO

        I do not believe there is a minimum in terms of any type of penalty. My opinion is that any content should have a reason for being there and what you write should be what your customers are looking for in the way of information from an industry leader. 
        So long as they are not just the same article rewritten over and over or articles that say nothing in relation to what your company does/is, etc. you will be fine. Follow the rules of making the content interesting by creating good titles that will appeal to your customer: If you just improved customer service on a problem area for example: Why Does Everyone Keep Complaining About _____: The Answer Here! Things that make people want to go see what is there, etc.
        Hope it helps.

        Best

        theLotter 1 Reply Last reply Reply Quote 1
        • theLotter
          theLotter @RobertFisher last edited by

          The content is directly connected to what my company does but is by definition repetitive such as "stock x went up to y today"

          It is important for users to see and for us to publish as an industry leader but by definition of the content will be somewhat of a repetitive template.

          RobertFisher theLotter 3 Replies Last reply Reply Quote 0
          • RobertFisher
            RobertFisher @theLotter last edited by

            OK, so, with what you gave me there, I would suggest simply adding a couple of sentences as to why or if your purpose is different, what they should do about it, etc.

            Yes, you can say Stock X went up to $Y today and there is nothing wrong with that content. You can repeat it every day and there is nothing wrong with that. It won't serve you IMO beyond just being there, but with a date, a stock price, etc. there is nothing to "penalize."

            1 Reply Last reply Reply Quote 1
            • theLotter
              theLotter @theLotter last edited by

              OK perfect, that was the exact answer I wanted to hear 🙂

              1 Reply Last reply Reply Quote 0
              • RobertFisher
                RobertFisher @theLotter last edited by

                Glad to help 🙂

                1 Reply Last reply Reply Quote 0
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