Google+ & Twitter, what do I post?

BobGW

Hello,

What do I post on Google+ and Twitter?

How often?

Can my posts be the same for all 3: facebook, google+, and Twitter

eyepaq

Hi,

I would say that's open for debate. In our case we usually post based on the audience and the audience is very different between facebook, twitter and g+.

In a lot of cases people that are following you on twitter there are also present on g+ and/or facebook and posting the same on all 3 will only annoy them.

My best sugestion in this case is to first put focus on what type of people are following you on each channel and then adjust your posting strategy based on that. (what are those people also sharing, what other channels are they following , circeling, likeing and what type of posts are those other accounts are pushing online.

It will take time but it's the safest way to grow.

However in the beggining I would say you will need to drive blind for a while and do trial and error.

You can use aps like Socialbro for example (www.socialbro.com) for Twitter in order to see who is staying, who is leaving and so on - just to adjust your strategy.

best bet in the begining is to see what other similar accounts are sharing and if those accounts are successfully or not.

Hope it helps at least as a pool of ideas.

BobGW

That's some wise advice, eyepaq. Thank you! Let's see if anyone else has anything to add.

jbridgesj2

Bob,

You are certainly in a tough niche with NLP and tackling items of weight loss. I will say that I agree with what eyepaq says and would add the following items to focus on specific content to share:

What questions/comments have you made to your coaching clients that make them really think "wow, thanks Bob"
What are the biggest challenges that your target market faces
Do you have existing articles/white papers that have been well received? (these are a gold mine for taking out the headlines in your docs and making them updates)
What are your competitors scared to say? (breaking the norm is a great way to spark conversation)

Hope that helps.

-James

josh-riley

I agree; it's open for interpretation. However, each also has their own community behaviors. To repeat the same thing across all three, well, then why would I bother reading G+ if I can just get it with Twitter? Think about the user's perspective/

It may be more worthwhile to read up on social media best practices to better understand the expectations of those social communities so you can tighten your strategy and execution.

http://www.hubspot.com/marketing-resources/

http://mashable.com/2011/04/28/14-best-practices-for-long-term-social-media-success/

http://www.slideshare.net/search/slideshow?searchfrom=header&q=social+media+best+practices