How to show your ratings in the Google SERP

[sparagi]

I've noticed that some organic search results are showing ratings just above the meta tag.  How are these sites doing this?

Example:  If you search "cash advance", there is a result between #4 and #6 in the organic results.  The site is "goldcashadvance.com".  It's showing a 5-star rating in the result.

[Unity]

I can't see the listing, can you add an image please?

I'm thinking it's either achieved via schema mark-up or via a Google property (e.g. Google Places)

[sparagi]

Here is an image.  I see it in Chrome and IE.  Thanks.

lsB9U

[Unity]

Hi Nick,

They are using schema markup on their reviews (AggregateRating <a class="attribute-value">- http://schema.org/AggregateRating</a>

This is why the ratings occur in SERPs.

Have a read of this page
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170 and then research on from there.

Good luck and private message me if you want to discuss more.
Davinia