Internal page ranking

[JML1179]

If I have a domain:     Example.com

I want this domain to rank for several keywords. I build a page on the domain called

Example.com/glasses

If I   SEO the page Example.com/glasses with backlinks etc... will that URL come up on google or will it simply bring Example.com up on the SERPS.

If I have three keywords, should I make a subpage for each page and SEO that page? Will that make the domain rank for all three keywords?

[Bryant-Jaquez]

The simple answer: example.com/glasses will rank. If you build high-quality links to that page, and optimize it for glasses that page will probably out-rank your homepage for the phrase glasses.

Obviously, if your home page is optimized for the same phrase, that page might rank as well. Sometimes when there are two pages on a site that rank for the same phrase, Google will show both pages in the SERPS next to each other.