Long tail traffic - what is the best way to go back and add focus to repetitive long tail keywords?

[TylerAbernethy]

Hey everybody,

So, our niche doesn't have a million and a half searches per month, which makes a handle full of visitors look mighty enticing to a CMO

Our price point is very high too, so to the question, is it worth taking the time to put a whole new content strategy in line for a few new visitors, the answer is yes.

Now's the hard part.

How on earth do I make 1,000 pages for similar topics?

Is making new pages the best way to go about this? (probably so right? It's the only thing that I can see that would certainly increase likelihood of being more relevant, plus if I don't I will be missing out on the benefits of beefing up our site, AND the opportunity to more specifically answer a users query.)

With phrases like "keyword" and "aftermarket keyword," the searcher is asking for two totally separate collections of results.

I'm always reading about the importance of being there throughout the buyers complete purchasing /research process, which makes me think that considering doing anything other than creating unique pages is simply missing out..

Suggestions?

Massive Content Strategy Help?

Anybody?

Thanks,

TA

[Bryan_Loconto]

Hi Tyler,

"How on earth do I make 1,000 pages for similar topics?"  Do you have 1,000 keywords?

I would not recommend building 1000 pages to your site just to have massive amounts of content. However, as you described  "the opportunity to more specifically answer a users query."  is the goal.

Instead of focusing on building 1000 pages focus on what your users are looking for and the best time/way to deliver that message. Weather its social media, guest blogging, attending an event and doing a massive PR, experimenting and optimizing will drive results.

Ideally you want to create a page targeting 1, 2 keywords max, and build links to these pages via an internal blog (If you do not have a blog on your site, add one). A user will most likely scan a page in 5 seconds and if they dont find what they are looking for they will look for another result, so make sure the content you are creating is relevant to the searchers keyword phrase typed. You can discover how your users found your site in Google Analytics and tweak the page to serve the user efficiently.

Hope this helps

[TylerAbernethy]

Well, I think that the pages are a necessary part of the content strategy really.

It's almost more of a question of how to go about doing it.

Also, what if I just work towards blogging a few times a day about the 1,000 keywords?

[Bryan_Loconto]

Yes content is important but having 300 pages will spread you link juice and authority across your site. So if your home page has a strong authority but your site has 300 pages you might not rank for your main terms. The less page's your site has the more link juice each page has.

Solution: build 10 pages targeting the best keywords you can find and create 990 blog posts on your site linking to these 10 pages giving these pages authority and relevancy.