Google + Profile in Serps

[TP_Marketing]

Hello,

Ive noticed some of my competitors show up with both verified and non-verified Google+ Icon, and recent activity showing to the right usually where PPC shows. Is it possible for smaller sized businesses to accomplish something like this? Im assuming this is not paid?

Thank You

[KaneJamison]

I haven't seen this occur for any local business brands - it tends to happen on larger national brands with an established presence.

This isn't paid, it's part of Google Knowledge Graph and/or Google Plus. However for almost all brand results I have seen that get this result, it pulls information from their brand's Google+ business page, so I'd say that's essential. Other elements like a completed Wikipedia entry and a large fan/follower base on Google+ will also play a role.

So in regards to a small business, it's not going to happen quickly. What type of niche are you in where your competitors are getting this and you're not?