What's a reasonable bounce rate for school website?

[BillyBobGriffin]

Does anyone have a baseline on what the average bounce rate should be on a school website?

[jonrognerud]

Hey Sean,

20% is good. Actually, perhaps it's 50%. Or...?

See, this is not an important value as a "standalone" metric. But, this infographic from kissmetrics might help you:

http://blog.kissmetrics.com/bounce-rate/ (scroll down for industries)

Your keywords, pages in results (how relevant are they), competitors space, and type of site should be considered.

[Francisco_Meza]

What you should do is look at your Google Analytics and look at the bounce rate for landing pages. Bounce rate is a SUCKY metric. It way to broad. Instead find the landing pages that have a higher bounce rate than the site average and work on them. Hope that helps.

[eyepaq]

My personal  opinion is not to use Bounce rate as a KPI at all. It's ok to check it from time to time mainly on individual Landing pages but that's about it.

Getting obsessed with Bounce rate will only damage your site as you will lose focus on real important aspects.

Google takes in consideration, for rankings and when google calculates the "quality score" a different type of bounce rate - not the one in Google Analytics - but only the bounces back in serps and a second click for the same query.

Just as a note - I also think the kissmetric formula is wrong but that is pointless since again bouce rate is not really something to be stressed about.

Hope it helps !