How to Handel Fashion Jewelry Stores's Listings?

[vinku]

Hi !

I m working with few brands who hardly make same designs again... which is good things for my buyers..

Buy i m worrying how i can handle this keeping seo in mind? should i delete pages after product is sold out? or there is some other better way to handle this?

Thanks,

Vinku

[anthonydnelson]

Hi Vinku,

There are three basic ways to handle this.

1. 301 redirect all expired or old pages to the category or subcategory they belong to. This is a great method if the pages get some tweet, shares and external links pointed at them.

This method was endorsed a speaker at SES from CareerBuilder, who has a similar issue where job postings always expire.

2. Let all the pages 404 and remove them from your site.

3. Let most pages 404 and 301 selected pages that you know where popular to the category or subcategory page.

It depends a lot on the popularity of your site and on the technical capabilities you have. Good luck.